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Paid Media (SEM/PPC/Social advertising) Project Manager

Department:  Digital
Status:  Part Time
Shift:  1st

Part-Time

 

Hoag’s Digital Team is on a mission to transform the digital ecosystem within healthcare, with a strong focus on becoming partners to our customers’ pursuit of their health goals and outcomes. As part of this journey, the team is looking for a Paid Media (SEM/PPC/Social advertising) Project Manager to oversee all core PPC accounts and campaigns. In this role, you will help manifest our digital and brand strategies in a very real way for customers across multiple paid channels, including guiding our digital marketing initiatives from creation to execution. You will be in the unique position of leading the vision and strategy for our highly ranked health institutions’ web journeys. You will need a combination of strategic thinking, execution, and superb partner management. You will also have the opportunity to collaborate with designers, engineers, analysts, marketers, and other cross-functional team members within the organization to ensure that our platform provides a remarkable end-to-end experience for anyone visiting the Hoag web experience. 
 

Essential Functions

  • Create, manage, and optimize PPC accounts/ campaigns
  • Develop and optimize bid strategies, ad copy, and keywords to improve KPIs
  • Analyze SEM/PPC data and report on results, insights, and recommendations
  • Manage media budgets across a variety of channels and clients
  • Execute strategies to improve campaign performance (ROI/ROAS)
  • Interact directly with clients regarding paid media efforts
  • Enhance paid media marketing efficiency and performance
  • Understand clients’ value propositions, industries, customers, and goals to realize growth opportunities

 

 

Job Behavioral Competencies
 

 People

  • Models and fully supports the Hoag Experience as aligned with Hoag’s Mission, Vision, and Values, in all interactions.
  • Apply excellent communication and teamwork skills to maintain successful working relationships with team members and various groups throughout the organization. Listen effectively. Build appropriate rapport. Use diplomacy and tact.
  • Demonstrate ingenuity, self-reliance and resourcefulness. Able to take needed action without direct instructions.
  • For team leaders (Supervisors, Charge Nurse, Lead), establish clear responsibilities and expectations for employees, hold employees accountable and provide proper coaching and developing, promote cooperation with other work units, ensure team members are treated fairly, encourage teamwork behaviors. 

 

Financial Stewardship

  • Manage individual scope of work including assigned tasks and activities in a timely manner and within budget.
  • Identify opportunities for improvement and, when appropriate, develop and implement effective solutions.
  • Use departmental and Organization resources appropriately.
  • Maintain attendance according to hospital policy and procedure.
  • Record time and attendance accurately and timely.

 

Quality and Service

  • Provide quality service and support to patients and/or client groups. Demonstrate a positive image and perform responsibilities in a professional manner. Ensure that all information and services provided are accurate, meet the client’s needs, and are available in a timely manner.
  • Adheres to all patient care and department standards, policies and procedures, and meet regulatory requirements on a continued basis.
  • For team leaders (Supervisors, Charge Nurse, Lead), establish clear objectives and measure/monitor progress and results related to department/organization goals and initiatives. Utilize industry standards and benchmarks to measure quality and increase customer satisfaction.
     

Hospital/Department Policies

  • Comply with annual health evaluation without a reminder.
  • Attend required department and hospital meetings.
  • Maintain CPR, certifications (BLS, ACLS, NALS, PALS, E.P., etc.) per hospital policy.
  • Maintain current license, certification, and registration
  • Complete annual “house-wide mandatories” per hospital/department requirements.
  • Complete competencies per department requirements within expected timeframes.
  • Perform job within hospital/patient safety standards
  • Perform job in safe manner to avoid injury to self and others, illnesses, and exposure to blood/body fluids, wear personal protective equipment, and uses appropriate safety products.
  • Maintain a personal dress standard in keeping with hospital/department policy and wear approved name badge.
  • Demonstrate knowledge of and practices the hospital and department policies and operating procedures. This knowledge may include the use of specialized instrumentation, Quality Control requirements, and preventative maintenance.
  • Demonstrate knowledge of and practices the standards outlined in Hoag’s Code of conduct as well as additional regulatory or compliance policies applicable to their job responsibilities. Take timely action in response to any matter which raises a suspicion that a violation of law or Hoag Policy has occurred.


Job Qualifications

Education, Training and Experience
Required:

  • Minimum 3 years agency or marketing experience
  • Bachelors’ Degree required 
  • Expert-level knowledge in Google Adwords, Google Analytics, LinkedIn Ads, Facebook/ Instagram Ads, YouTube Ads, Display & Retargeting Networks, and other major platforms.
  • Digital Marketing Certifications (Google Adwords, Google Analytics, etc.)
  • Experience in actively managing complex, high-budget paid search campaigns
  • A background in creating reports showing web analytics data and site evaluations
  • Basic knowledge about various areas of digital marketing (attribution models, split testing, CRM/marketing automation & integrations, landing pages, search engine optimization (SEO), conversion rate optimization (CRO), etc.)
  • Track record of improving paid media KPIs (relevance scores, ad placements, conversion rates, etc.)
  • Experience with relevant marketing tools (SEOMoz, Google keyword research tools, etc.)

 

Skills or Other Qualifications
Preferred:

  • Demonstrated ability to work as part of an interdisciplinary team
  • Self-motivated, detail-oriented, well-organized, and adaptable
  • Strong written and oral communication skills
  • Interest in learning new programming languages and technologies

 


Nearest Major Market: Orange County
Nearest Secondary Market: Los Angeles

Job Segment: Media, Law, Advertising, Social Media, Marketing, Legal, Part Time

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