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Department:  Management
Status:  Full Time
Shift:  1st

Job Summary

Responsible for managing all aspects of Home Health/Hospice marketing/sales including managing the RN/LVN Liaisons, establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and other payers.

Directs all daily marketing operations including providing direct oversight of the establishment and implementation of marketing/sales initiatives. Ensures maximum third-party reimbursement through effective negotiation of service contracts with managed care organizations, government agencies, and other payers. Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections. Negotiates service pricing with insurance Case Managers and other payers within established financial and credit parameters. Builds and monitors community, customer, payer and patient perceptions of Hoag at Home as a high quality provider of services. Maintains comprehensive working knowledge of Hoag at Home markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning. Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Hoag at Home.


Job Knowledge, Skills, and Competencies

Diversity - Ability to work with a diverse group of people in a manner that enables them to reach their full potential, in pursuit of organizational objectives, without anyone being advantaged or disadvantaged by irrelevant considerations.


Equipment Knowledge – Knowledge of equipment, tools, technology and other devices in work area and the ability to use them to the extent required for the job. For clinical position this includes equipment and devices pertinent to treatment, procedures and practice.


Job Knowledge - The knowledge and understanding of concepts and procedures needed to be successful in the job. For clinical positions, this includes clinical procedures required by department and unit, as demonstrated by unit-based competency testing. (formerly Process Knowledge)


Interpersonal Skills - Listens to and understands what others are saying. Establishes effective working relationships with others, contributing to a climate of mutual respect and cooperation. Uses vocabulary and grammar appropriate to the situation. Demonstrates sensitivity and tact, understanding own effect on the motivation, attitudes and actions of others. Makes favorable first impressions.


Leadership – Exercising supervisory responsibility in a manner that is thoughtful and respectful. Creating an environment and providing information so that team members are successful. A leader formulates vision and objectives and leads team members in successfully achieving them. Promoting the highest standards of ethics and compliance.

Operational Management - the management of the people, resources, deliverables, budgets, general administration and other components of day-to-day management of a functional unit or department.

Oral/Written Communication - Ability to speak and write effectively, demonstrates fundamental command of language, communicates well using all mediums.


People Management - People Management is the interaction, communication, relationships and dealings with staff members, and the style in which those interactions take place. It includes the development of employees and work places that are inclusive.

Travel – Position may require local travel between various Organization locations.


Organization Behavioral Competencies

Trust & Accountability

Demonstrates honest and ethical behavior.  Takes responsibility for both words and actions.  Acts with integrity.  Maintains patient confidentiality.


Business Acumen

Uses resources, equipment and finances appropriately.  Demonstrates the functional and technical skills to do the job effectively.  Willing and actively shares his/her knowledge with others.  Accepts changes and adapts to new situations and responsibilities. 



Delivers superior customer service consistent with the Hoag Experience.   Displays a professional image.  Demonstrates tact, diplomacy and understanding when dealing with difficult situations.  Listens and asks questions to understand patient and customer needs.  Builds relationships with internal customers and

employees.  Admits mistakes and takes service recovery to steps to ensure any issues or problems are quickly addressed.  Ensures that all information and services provided are safe, accurate, and available in a timely manner and meet regulatory requirements.



Brings forth creative ideas (one’s own or others) to address patient, physician, customer, and community needs.  Looks for creative or new ways to improve efficiencies and reduce costs.  Adopts new processes, techniques and methods.  Stays current with technologies and advances in his/her area, department and/or field.



Fosters energy, enthusiasm, commitment, and an environment where people want to excel. Demonstrates respect for diversity in people, ideas, and backgrounds. Aligns actions with Hoag’s Mission, Vision, and Values. Maintains positive relationships with Hoag’s physician partners and practices mutual respect between hospital staff and our physician partners. Provides feedback in a way that facilitates improvement and growth. Delegates responsibilities to build team capability and manage workload. Is someone people like working WITH and FOR.


Selects and grows talented individuals. Empowers others with the authority they need to be successful. Identifies and supports developmental initiatives and opportunities. Takes time to mentor and support direct reports. Recognizes and rewards people for excellent performance.


Anticipates future trends and consequences. Provides clear direction to his/her team. Works through formal and informal channels to get things done. Accurately anticipates and addresses both potential threats and potential opportunities that may impact the department/function's success. Accepts change and adapts to new situations and responsibilities.


Education and Experience

Bachelor's degree in Marketing, Business Administration, or related field OR 5 years of relevant experience in lieu of education.

At least three (3) years' experience in health care marketing management, preferably in home care operations. 


Master’s degree

At least one year experience in sales preferred.

Licenses Required


Certifications Required


Certifications Preferred


Nearest Major Market: Orange County
Nearest Secondary Market: Los Angeles

Job Segment: Clinic, Law, Home Care, Marketing Manager, Manager, Healthcare, Legal, Marketing, Management

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