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DIRECTOR DIGITAL MARKETING - FOUNDATION

Department:  Business Services
Status:  Full Time
Shift:  1st

Hoag, a leading, regional health care system in Orange County, is on a mission to transform the digital ecosystem within health care. Hoag’s philanthropic arm, Hoag Hospital Foundation, is part of this journey and ready to expand reach and deepen connections with Hoag donors and prospects through personalized, elevated digital experiences. The Digital Marketing Director is a new role within the Hoag Hospital Foundation’s Marketing and Communications team. Within this innovative group, you will be responsible for dramatically increasing engagement and donor satisfaction through superior digital communications.

 

In this new role, you will have the opportunity to re-define how we communicate, engage, steward and cultivate our prospects and donors through both inbound and outbound marketing, with a primary focus on Web, email, social and push experiences. You will create a seamless donor and customer journey. Partnering with teams across the Foundation and Hoag, you will help determine the infrastructure and processes required to enable these new opportunities and the right level of connectivity across marketing capabilities. You will help shape the Foundation’s digital strategy and build strong partnerships across Foundation, hospital and external teams to deliver on it.

 

Key Responsibilities:

  • In partnership with the Executive Director, create a growth strategy for the Foundation’s digital presence
  • Understand the needs of the business to develop the strategy for a best-in-class UX and ensure we are constantly evolving and optimizing marketing efforts
  • Oversee and execute content creation for online channels as well as email communications
  • Develop and implement digital campaigns
  • Manage relationships with developers, programmers, videographers, graphic designers and other vendors
  • Launch, lead and be an expert in Sales Force Marketing Cloud
  • Create "thumb-stopping" results
  • Direct and manage digital campaign journeys and marketing channels to ensure brand consistency
  • Own Web management and the launch of a new Foundation website
  • Manage and create microsites for special events and other initiatives
  • Own digital content development and execution, creating content across different formats and channels, partnering with writers and designers
  • Manage and coordinate social media, develop organic content to drive philanthropic consideration
  • Oversee social response and moderation
  • Monitor competition and provide ideas to stand out and be ahead of others in the market

 

Skills and Experience

  • 5+ years of work experience in digital and content marketing management
  • Passion for understanding customer and donor behavior, evaluating the external marketplace, and designing what great marketing looks like
  • Ability to bridge technical expertise with design-thinking customer experience to deliver efficient solutions
  • Knowledge of and passion for innovation and latest trends happening in the web, social and marketing space
  • Creative with proven success in defining a digital marketing strategy
  • An editorial eye for content quality
  • Exceptional interpersonal, communication, negotiation and influencing skills with the ability to work with stakeholders across different functions and with colleagues at all levels
  • History of high performance and an internal strive for excellence in work produced
  • Strong thought leadership in the digital space
  • Exceptional skill in driving results against aggressive timelines, managing multiple priorities and executing flawlessly
  • Deep understanding of marketing channels – email, social and site
  • Technical knowledge of modern web platforms (inclusive of HTML and high level comfort with Javascript frameworks, content management systems, etc.)
  • HTML and web publishing
  • Bachelor’s Degree required


Nearest Major Market: Orange County
Nearest Secondary Market: Los Angeles

Job Segment: Foundation, Manager, Developer, Marketing Manager, Nonprofit, Management, Marketing, Technology

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