PRINCIPAL BUSINESS DEVELOPMENT & STRATEGIC PARTNERSHIPS - HOI ADMINISTRATION

Salary Range: $73.29 - $120.93 /hour. Actual compensation may vary based on geographic location, work experience, skill level, and education.

Primary Duties and Responsibilities

The Principal Business Development & Strategic Partnerships is responsible for developing deep and sustainable relationships between HOI with the physicians of the Hoag community, as well as other key businesses as it relates to patient referrals and value-based care opportunities. The Principal identifies potential business partners for the purpose of care partnership agreements, playing an integral role in negotiations, logistics and implementation of the agreements to drive both volume and value to HOI. Acts as a key leader in HOI’s strategic business development efforts into new communities, as well as the implementation of an ambulatory services strategy. Serving as a critical link between the hospital and its affiliates, the principal is responsible for developing new relationships and strengthening existing relationships with physicians and other healthcare. The Principal markets and promotes HOI services and programs to physicians, physician medical groups, and other related referral sources to drive brand awareness and volume. Performs other duties as assigned.

Business Development – HOI Enterprise

• Executes business development and physician outreach efforts for HOI Enterprise, Clinically Integrated Network and Programs while supporting other services.
• Ensures that initiatives and projects are prioritized and aligned with business needs and strategy.

• Develops relationships with referral sources to obtain information relative to strengths and weaknesses of services/providers, therefore supporting volume of referrals. Prepares reports and reviews such reports with manager to identify any issues that need to be addressed.
• Responsible for identifying opportunities for referral volume.
• Strategically identify and sign potential tenants for the HOI Clinics in Tustin and Foothill Ranch. Create and execute targeted strategic business development, marketing, and PR plan for tenant groups in clinic(s). Oversee clinic management and operational issues.

• Coordinates and consults with Hoag Physician Outreach Specialists for alignment.

Marketing/Strategic Partnerships/Market Data Analysis

• Work with leadership to explore, frame, and operationalize partnership strategies for HOI
• Coordinate management of sponsorship agreements and provide support/guidance for HOI events.
• Website development/management consultants including new program/location development.
• Monitor and analyze market data for service lines.  Make recommendations and coordinate interventions with physicians, medical groups, managers, administrators, and other staff.
• Leverage referral analytics to track and capture market share and analyze market data to identify opportunities and reduce market leakage.

Customer Service/Patient Experience

• Identify and address barriers for patient referrals and work with program directors to improve processes and patient experience.  Follow up with physician practices to ensure satisfaction and secure future patient referrals.
• Facilitate miscellaneous physician requests to ensure satisfaction.

Job Knowledge, Skills, and Competencies

• Change Management – Adapts to changes in the environment on a personal and workload basis. Facilitates constructive and positive change in a team, unit, or other work group, including in areas of innovation and new processes, technology and strategy.
• Conflict Resolution - Manages conflict, disagreement and discord among and between staff and work units, while recognizing and addressing sensitivities and stakeholder needs.
• Decision Making - Knows when and what decisions should be made in a fast-paced, rapidly changing environment, and is able to act upon and put those decisions in place.
• Diversity – Demonstrates ability to work with a diverse group of people in a manner that enables them to reach their full potential, in pursuit of organizational objectives.
• Technology & Equipment Skills – Maintains knowledge of technology, tools, equipment and other devices in work area.  Demonstrates competence in technology skills required for the role, as well as ability to learn and master new skills. For clinical position this includes equipment and devices pertinent to treatment, procedures and practice.
• Interpersonal Skills - Listens to and understands what others are saying. Establishes effective working relationships with others, contributing to a climate of mutual respect and cooperation. Uses language to the situation. Demonstrates sensitivity and tact, understanding own effect on the motivation, attitudes and actions of others. Makes favorable first impressions.
• Job Knowledge – Demonstrates full knowledge and understanding of concepts and procedures needed to be successful in the role, including knowledge of applicable department, organization and external rules and regulations impacting day to day processes. For clinical positions, this includes clinical procedures required by department and unit, as demonstrated by unit-based competency testing.
• Operational Management – Effectively manages people, resources, deliverables, budgets, general administration and other components of day-to-day management of functional unit or department.
• Oral/Written Communication - Ability to speak and write effectively, demonstrates fundamental command of language, communicates well using all mediums.
• Travel – Position may require local travel between various Organization locations

Organization Behavioral Competencies

• Trust & Accountability - Demonstrates honest and ethical behavior.  Takes responsibility for both words and actions.  Acts with integrity.  Maintains patient confidentiality.  Demonstrates knowledge of and practices the standards outlined in Hoag’s Code of Conduct as well as additional regulatory or compliance policies applicable to job responsibilities, including cyber security organizational policies.
• Business Acumen - Uses resources, equipment and finances appropriately.  Demonstrates the functional and technical skills to do the job effectively.  Willing and actively shares his/her knowledge with others.  Accepts changes and adapts to new situations and responsibilities. 
• Customer Satisfaction - Delivers superior customer service consistent with the Hoag Experience.   Displays a professional image.  Demonstrates tact, diplomacy and understanding when dealing with difficult situations.  Listens and asks questions to understand patient and customer needs.  Builds relationships with internal customers and employees.  Admits mistakes and takes service recovery to steps to ensure any issues or problems are quickly addressed.  Ensures that all information and services provided are safe, accurate, and available in a timely manner and meet regulatory requirements.
• Innovation - Brings forth creative ideas (one’s own or others) to address patient, physician, customer, and community needs.  Looks for creative or new ways to improve efficiencies and reduce costs.  Adopts new processes, techniques and methods.  Stays current with technologies and advances in his/her area, department and/or field.
• Inspiring Leader & Coach - Fosters energy, enthusiasm, commitment, and an environment where people want to excel. Demonstrates respect for diversity in people, ideas, and backgrounds. Aligns actions with Hoag’s Mission, Vision, and Values. Maintains positive relationships with Hoag’s physician partners and practices mutual respect between hospital staff and our physician partners. Provides feedback in a way that facilitates improvement and growth. Delegates responsibilities to build team capability and manage workload. Is someone people like working WITH and FOR.
• Talent Development - Selects and grows talented individuals. Empowers others with the authority they need to be successful. Identifies and supports developmental initiatives and opportunities. Takes time to mentor and support direct reports. Recognizes and rewards people for excellent performance.
• Strategic Agility - Anticipates future trends and consequences. Provides clear direction to his/her team. Works through formal and informal channels to get things done. Accurately anticipates and addresses both potential threats and potential opportunities that may impact the department/function's success. Accepts change and adapts to new situations and responsibilities.

Education and Experience

Required: 

• Bachelor’s Degree in Health Care, Business Administration, Marketing or related field required. 
• Five years minimum strategy and business development and experience in the healthcare industry

Preferred: 

• Master’s Degree preferred: Business Administration, Healthcare Administration
• Marketing experience

Physical Job Requirements

Work Environment and Hazards: Office environment – exposure to paper dust, toners (printers, photocopy machines and fax machines). Possible exposure to hazardous materials, communicable diseases, and risk of physical injury. Repetitive motion of hands due to heavy computer work.

Hoag is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. Hoag is committed to the principle of equal employment opportunity for all employees and providing employees with a work environment free of discrimination and harassment. Hoag hires a diverse group of people in a manner that allows them to reach their full potential in the pursuit of organizational objectives.