We are looking for a Manager, Marketing Strategy & Brand Communications to bring their expertise to this groundbreaking start-up and help a renowned healthcare organization support Independent physician practices. If you are a strategic thinker, brand evangelist, a digital marketing master that loves to identify long-term opportunities and trends, enjoy developing and deploying content strategies, analyzing campaigns for higher performance, navigating modern automation platforms for streamlined efficiency, and are passionate about being a pioneer in the progressive future of healthcare, then this role is the perfect fit for you.
In this role, you will drive our evolving marketing strategy by working with internal and external partners on the brand strategy and development, advancing our go-to market plan, coordinating messaging and timelines across all projects, and proactively connecting the dots across teams to ensure clarity and alignment. You will be the driving force across our digital and marketing efforts.
Responsibilities
Oversee the design, creation, and implementation of end-to-end digital marketing efforts for all new product development, creative assets, service offerings, and discount opportunities.
Manage projects and collaborate with external agencies, consultants, in-house personnel, on all marketing-related resources, brand/portfolio messaging, integrated communication plans, key assets, regional toolkits, and digital, social, web, and SEO efforts.
Build out and deploy approved digital marketing strategies on HubSpot and/or other marketing platforms (i.e. MailChimp, Social Media Platforms)
Follow emerging service developments, trade tools, and healthcare offerings to inform clients and attract new prospects.
Supervise the deployment of all content, including website copy, blog posts, mailers, sales collateral, white papers, social media posts, product brochures and member case studies.
Develop a deep understanding of customer needs and work with solution consultants and R&D teams to generate product requirements and business cases that lead to products with strong value propositions and pricing strategies
Create a series of customer-centric journey maps that can be used cross-departmentally to enhance the member experience
Establish, create, analyze, and optimize digital ad campaigns
Support business analysis and reporting, results tracking, lessons learned, and continuous improvement assessments
Build proactive and reactive competitive responses and action plans throughout strategy development
Employ comprehensive SEO strategies that keep the omo brand relevant and ranking among top online search results\
Lead market research and voice-of-customer activities to ensure omo has a good understanding of our customers’ needs and that we translate them into the right products with strong value propositions.
Identify research needs and market trends, execute studies and projects, analyze competitive activity, and other toolkits to enhance our digital channels and efforts.
Other duties as assigned
Skills & Qualifications
Bachelor’s degree in marketing, digital marketing, business administration, healthcare, or equivalent experience
Seasoned professional, comfortable being the swiss-army-knife of all thing’s product marketing
Brilliant content creator that inspires audiences to action
Strong presentation and communication skills are required
Identifier and embracer of key opportunities for digitization and marketing automation
Highly proficient with existing marketing tools and SaaS platforms such as HubSpot (or other CRM), Intercom, Notion, Canva, Slack, G Suite, Confluence, Salesforce, and Zendesk
Prior experience managing agencies is preferred.
Proficient with Microsoft Excel, PowerPoint, and Word tools as well as Google Sheets, Docs, and Slides tools
Expert Ecommerce strategist with a deep understanding of Search-Engine Optimization
Expertise in healthcare market trends and leading industry practices
Confident in a fast-paced, rapidly growing, start-up environment
Experience with group purchasing organization models and knowledge of non-acute healthcare is a plus
Ability to travel domestically up to 10% of the time is required
This is a Full-Time opportunity, that will work onsite in our Business Office located in Costa Mesa, CA.
About omo.md
omo.md is a next-gen practice management startup dedicated to helping independent physicians catalyze their medical practices like never before.
Motivated by the Japanese philosophy of Omotenashi—where customer service goes far beyond expectation—omo.md’s mission is to provide the highest-quality, lowest-cost solutions for independent physician practices in four service dimensions: money, people, technology and well-being.
It’s no secret that today’s independent health care professionals juggle an impressive range of time- consuming priorities. To offer relief, we deliver advanced solutions that increase revenue, reduce expenses, and improve both the patient and staff experience.
We are redefining physician enablement by joining cutting-edge digitization, strategic enterprise resources, and cost-saving support networks under a unified and innovative solution that makes the highest-quality of patient care easier to uphold—all while bringing respite to the demanding work-life- balance of medical professionals.
Nearest Major Market: Orange County
Nearest Secondary Market: Los Angeles
Job Segment: SEO, Marketing Manager, Market Research, Patient Care, Product Marketing, Marketing, Healthcare
We are hiring experienced physicians for our hospitals, clinics, and home care across multiple locations throughout Orange County, California. Join us in delivering world-class health to our patients and making an impact in our community. If you don’t see a job opening in your specialty, click the button to be contacted for future opportunities.
Hoag Memorial Hospital Presbyterian (with its affiliates, collectively referred to as “Hoag”) recognizes the concerns about protecting the privacy of information provided by general users of our websites, online locations, apps and services.
This Privacy Policy describes how Hoag treats information about you that Hoag collects and acquires through
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This Privacy Policy does not apply to the practices of companies or providers that Hoag does not own or control or to people whom Hoag does not employ or manage.
1. How We Collect Information
Hoag collects information through your online and offline general interactions with Hoag and the Sites, such as:
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Email signup forms filled out at community education classes, Hoag facilities, or at an event;
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Making an online, in person or telephone purchase of a class or other non-medical services from Hoag;
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Transacting business with Hoag;
Visiting or browsing the Sites and/or third party websites or apps.
We also may acquire information from other sources (such as offline records or publicly available information) and from vendors and other third parties, some of which partner with Hoag or with an ad display network utilized by Hoag. Non-personally
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2. What Information We Collect
Hoag may collect the personally identifiable information that you give to us in connection with your general interactions with Hoag. Personal information you provide may include:
Your name, home address, email address, and phone number and comments;
Order history and preferences for services and product offerings;
Employer name and work address;
Financial information;
Social security number;
Date of Birth;
Payment information, such credit or debit card number or other payment method;
Billing and shipping information;
Passwords.
We also may collect or acquire non-personally identifiable information, such as:
IP address, general geographic location such as the city from which your computer or device is connecting to the Internet, web browser type and version, operating system, the type of computer or device you use to connect to the Sites or third
party websites and apps, or other technical information about your visit to the Sites;links clicked, webpages requested and visited, timestamps, or other navigational information about visits to the Sites such as your activities while visiting the
Sites and the content you access or view, websites you visit prior to and after visiting the Sites, and information regarding your Internet location when you see Hoag's ads and whether you click on such ads, and information regarding your age,
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If you provide personally identifiable information to Hoag through the Sites, we may be able to connect non-personally identifiable information such as your IP address to you.
The Sites use Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses cookies or other Collection Technology (as defined below) to collect and store anonymous information about you, which may include
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"Remarketing with Google Analytics" to place ads on other sites directed to people who visited the Sites.
"Google Display Network Impression Reporting" to report how people's interactions with Hoag's ads relate to their visits to the Sites.
Hoag may use personal information as described in this Privacy Policy. We primarily use non-medical personalinformation to provide services to you, for example:
Providing you with access to your online account
Improving your web experience;
Completing purchases of or registering your participation in community education classes and other events;
Emailing you to confirm or remind you of purchases or participation;
Administering surveys, sweepstakes, contests or giveaways (for instance, to deliver a prize you may have won in a contest);
Sending you information via e-mail or postal mail about our services, appointment reminders, offers and news that may be of interest to you;
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We use non-personally identifiable information to improve the Sites, enable Site features and enhance our services.
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Your non-personally identifiable information also may be used to analyze and develop advertisements and advertising campaigns provide you with special offers and promotions and determine the effectiveness of same.
Hoag also may use your non-personally identifiable information to present you with targeted content and advertisements (including on third party websites and apps) based on your past visits to the Sites and your non-personally identifiable information
collected over time by us and third parties, optimize and determine the effectiveness of content and advertisements, analyze your interactions with the content and advertisements you are presented with, and how these interactions relate to your visits
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Hoag may combine information we collect from you with information available from other sources (such as offline records or publicly available information) and use the combined information for the purposes described in this Privacy Policy.
Information collected through the Sites and other aspects of our business may be stored and processed in the United States or in any other country in which we or our affiliates or agents maintain facilities. By using the Sites and Hoag’s general
services, you expressly consent to any such transfer of information outside the United States.
4. Disclosures to Third Parties
Hoag does not share, sell or rent any personal information that you provide to us under this Privacy Policy to third parties, except with your consent or as described in this Privacy Policy. We do not share, sell or rent personal information to third
parties for their direct marketing purposes.
We may share personal information with our affiliates and third parties such as our service providers whom we engage to perform services on our behalf, such as:
Shipping or delivery services;
Payment processors or billing services;
Consultants or affiliates.
We also may share personal information:
As required by law or to comply with law enforcement or other government agencies;
To protect the rights, safety, or property of Hoag or others;
To enforce the Terms of Use;
To establish or exercise our legal rights or defend against legal claims;
To protect against threats, illegal activities or fraud;
With a third party or successor in the event of any reorganization, merger, sale, joint venture, assignment, or disposition of all or any portion of our business or operations.
Hoag may use and share non-personally identifiable information with third parties for a variety of purposes including, without limitation, marketing and promotional services for Hoag; website evaluation; remarketing, data analysis; and/or to perform the
other tasks described in Section 3 above. We also may de-identify personally identifiable information (remove information that could be used to identify a person) and share it in aggregated form with third parties, advertisers and business partners
to analyze usage, demographics or interests, improve our products or services, improve user experience, or for similar purposes. We will not re-identify such data and we will ask our contracting parties to agree to keep the data in its de-identified
form.
5. Cookies and Other Collection Technology
A cookie is a piece of data stored on your computer. When you visit the Sites, your web browser may store cookies on your computer or device, or your computer or device may be exposed to other technologies such as web beacons, pixels, gifs or tags ("Collection
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features of the Sites may not work properly with cookies or other Collection Technology disabled. Cookies or Other Collection Technology also may be used by any third party websites for which a link is placed on our Sites.
We also may work with other companies who use tracking technologies, including cookies or other Collection Technology, to serve ads on our behalf across the internet. These companies may collect non-personally identifiable information about your visit
to the Sites and about your interaction with our communications, including advertising and emails.
6. Do Not Track Mechanisms
At this time, Hoag is unable to universally respond to a "Do Not Track" or other "opt-out" mechanism that has been activated by a user through their web browser and, except as otherwise provided herein, does not alter its policies
if a user activates same.
7. Your Opt-Out Choices
If you subscribe to our email newsletter, you may opt-out by following the instructions contained within the email or by calling us at 1-877-833-9741.
If you would like to update your mailing information or want your name and address removed from Hoag’s marketing direct mailing list you can give us a call at 1-877-833-9741.
8. Children’s Privacy
Children under the age of 13 are prohibited from using the Sites. If you are a parent or guardian and believe that Hoag may have inadvertently collected personal information from your child, you may contact Hoag at
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9. Data Security
We have taken reasonable technical and operational precautions in order to protect personal information stored by Hoag from unauthorized access, misuse or loss. Our security procedures are monitored regularly and updated in line with technological progress.
No transmission of data over the internet is guaranteed to be completely secure. It may be possible for third parties not under the control of Hoag to intercept or access transmissions or private communications unlawfully. While we strive to protect personal
information, neither Hoag nor our service providers can ensure or warrant the security of any information you transmit to us over the internet. Any such transmission is at your own risk.
Hoag is not responsible for the acts and omissions of any third parties.
10. Links
You may have the opportunity to follow a link on the Sites to other websites operated by third parties that may be of interest to you. Hoag endeavors to link only to reputable websites related to your areas of interest. Because these other websites may
not be hosted or controlled by Hoag, we are not responsible for the privacy practices of those websites or the content provided thereon.
11. Changes To This Privacy Policy
The Privacy Policy may be revised from time to time as new features and services are added, as laws change, and as industry best practices evolve. Any changes to our Privacy Policy will be shown by posting the new Privacy Policy at
https://www.hoag.org/Legal/Privacy-Policy.aspx. You should check the Last Revised Date shown above on a regular basis for the most current privacy practices.
Any changes in the Privacy Policy will take effect upon posting, but material changes will not apply to information collected from you before the Last Revised date, unless we provide notice or have other communication with you.
12. California Immunization Registry
Hoag may share your immunization or tuberculosis (TB) screening test records with the California Immunization Registry (CAIR), a statewide, secure and confidential database of patient immunization information. The CAIR is used by health care professionals,
agencies, and schools to keep track of all shots and TB tests you take, and can provide proof about immunizations needed to start child care, school, or a new job. If you do not want your immunization or TB records to be shared with other registry
users, please fax or email the “Decline or Start Sharing/Immunization Information Request Form,” available on the CAIR website at
https://cairweb.org/cair-forms/, to the CAIR Help Desk at 1-888-436-8320 or
CAIRHelpDesk@cdph.ca.gov
13. Your California Privacy Rights
If you are a California resident and have provided personal information to Hoag, you are entitled by law to request certain information regarding any disclosure that may have been made by Hoag to third parties of personal information for their direct
marketing purposes. To make such a request, send an email specifying that you seek your “California Customer Choice Privacy Notice.” Please allow thirty (30) days for a response. Hoag is required to respond to only one request per customer
each year, and is not required to respond to requests made by means other than through the above email address.
We will not share your personal information with third parties for their direct marketing purposes if you request that we do not do so. You may make such a request by sending us an email at
feedback@hoag.org.
When contacting us, please indicate your name, address, email address, and what personal information you do not want us to share with third parties for their direct marketing purposes. Please note that there is no charge for controlling the sharing of
your personal information or for processing this request.
14. Questions
If you have questions about Hoag’s privacy practices, you may contact us at
feedback@hoag.org, 1-877-833-9741, or Hoag Memorial Hospital Presbyterian, One Hoag Drive, P.O. Box 6100, Newport Beach, CA 92658-6100, Phone: 949-764-HOAG (4624).
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Hoag Hospital is committed to providing equal employment opportunities to all employees and applicants for employment. We do not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national
origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor.
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